SUNSILK: SOLVING HAIR ISSUES ONE FREAK AT A TIME
To cure a multitude of hair issues, naturally, we turned to a psychohairapist in a series of television spots for Sunsilk. This campaign took a well known global brand and introduced it to the US market with a little hyperbole and a superstar stylist, Oribe, behind the scenes. These wacky spots supported by robust online support gained attention and mass consumer trial.
