Pantene was made famous for its shampoo and conditioners featuring the girl next door with girl-next-door hair. To shake up Pantene's image, we hired photographer, Greg Lotus, to do more a more editorial take with black and white images of sexy women, which added some vavoom to Pantene's virutally unknown styling line. Pantene now had an attitude with matching how-to's online, and the new styling collection literally flew off the shelves.
