Doctors are people, too. And, so are patients with the Hep C Virus. This campaign for Epclusa features "tough" people and the tough cure that treats all genotypes. We capture the attention of our HCP target without sacrificing a very clear message about the treatment. This tough virus has met its match. And, another campaign for Gilead, featuring the HCV patients, is definitely out of the ordinary as far as pharma, aiming to remove the stigma of the virus while promising a real cure.
.
