GLOBAL COSMETIC EXPERIENCE: BORN WITH IT.
A cosmetic brand known for selling mascara to minors, had next to zilch in the way of lip cred. Let alone color. We launched Maybelline Color Sensational above the line, below the line, and even above the ground (sampling program on Jet Blue). Through sultry chic supermodels, Christy Turlington, Julia Stegner, Jessica White, Adriana Lima and the debut of Emily DiDonato, Color Sensational become the number one selling lip color in America in just three months. All at a time when clear gloss was the go-to. Successful launches in Europe, Asia and Latam followed. This pivotal experience was invaluable as I followed a product from concept to launch as well as learning the differences in beauty culture throughout the world. More Maybelline projects included mascara, foundation, nail as well as the launch of skin care.
