Sometimes a client just wants a really good print ad. And, in some cases, an award winning one. For a few months at JWT, I had the pleasure of creating some not so banal print for some really banal paper products. Old school? Maybe. But, completely refreshing and satisfying. After spending years thinking up the big 360 ideas, it was fun to come up with a little something for ink on paper. I‘m a writer who thinks in pictures, and who believes there is no boring assignment. The baby made it into D+AD.
