To get some buzz for Clairol, a quite-American brand in UK, we launched a new campaign with famed BBC journalist turned dancer turned show host, Stacey Dooley. She’s quite known in UK for being a self-made, self-assured woman who speaks her mind, as well flaunting her brilliant red locks. We teased the campaign during lockdown with Stacey colouring her own hair at home with Nice’n Easy. Then, Stacey hit social media and the telly leading the “She Does” campaign and boosting the brand to the forefront in-store and online.
